It allows you to stream to both your website and to other social media platforms at the same time. Multi-platform streaming is essential in order to expand your reach. However, if your goal is to connect with a larger audience with your online video content, streaming to multiple platforms simultaneously such as LinkedIn, Twitch, or Mixcloud can help you extend your reach. It gives broadcasters more control and flexibility in their streaming experience. That means more reach and, hopefully, increased traction for your video content.īroadcasting from a custom web page or app that represents your organization’s branding and message has many benefits. It lets you stream on many different live-streaming and video-hosting platforms across the world at the same time. Multistreaming or Multi Destination Streaming is one such broadcasting method. One way to do that is to keep up with the changes happening in the world of live streaming. How can you keep your present audience entertained and even get some new viewers? Maintaining your relevance and keeping audiences hooked can be challenging when there are so many choices for viewers to choose from. But this popular communication stream is also highly saturated, where views and audience engagement are king. This upwards swing in live streaming has helped thousands of content creators, broadcasters, and even businesses to reach large audiences. For most of us, switching from TV to live-streaming was sort of the natural choice. That’s almost a quarter of all video content viewed anywhere in the world. Live-streaming accounts for 23% of total viewing time globally.
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